“What if you focus on making a good UI first so that later the user will be interested in seeing the website or application.”

Or…..

“Focus on making a good UX first so that later the user will be comfortable using the website or the application, the UI is just as simple as that”

 

Let’s change the question!

One key to making a good product is ask the right questions. let’s apply it, by changing the question.

From the beginning “Is it better to prioritize the UI first or UX first?”, we change the question to “What things make a product like by the user?”

Why change the question? Because the purpose of the question “UI first or UX first?” Is towards making a product. Which by the end is to think about how the product is always used by the user.

Hierarchy of User Needs

The picture below is the hierarchy of user needs described by Aarron Walter in his book Designing for Emotion.

4 things below are things that must be fulfilled by a product to be liked by the user:

1. Functional

A website or an application that is not clear what its function will certainly not be of interest to the user.


So before making a product, first define what the product functions. Is it a website to search for airline tickets, is it an application to buy cinema tickets.

2. Reliable

A website or hotel room booking application that can provide search results in a short / fast time will certainly be preferred by the user.

An application guide that can provide the right direction and does not direct the user to the narrow and unclear road, will certainly be preferred by the user.

An online motorcycle taxi application that can find motorcycle taxi drivers in a short time will certainly be preferred by the user.

An application or website that rarely or never experiences a down (can not be accessed), of course will be preferred by the user.

3. Usable

A website or flight ticket search application whose operation is easily understood will certainly be preferred by the user.

An online shopping website, where users who use it have no trouble finding a button to buy and also have no difficulty in choosing a payment method, of course, will be liked by the user.

An online motorcycle taxi application that can accurately show the position of the motorcycle taxi driver in the map, so that the user waiting to be picked up can find out where the driver is, of course the user will like it.

An online motorcycle taxi application that can make users and drivers communicate easily, certainly will be liked by the user.

A website or application that can notify user errors when filling out a form will certainly be liked by the user.

A website searching for online courses that when showing search results makes it easy for users to read all information, of course, will be liked by the user. (For example below …)

A cinema ticket purchase application that can show where the position of the screen and which seats can still be purchased, of course will be liked by the user.

An application or website whose language is to the point, easy to understand and not complicated will certainly be liked by the user.

 

4. Pleasureable

An application that can tell users how to delete data in a unique way, through transitions for example. Of course it will add an impression to the user.

An application that can tell the user what the user should do in a unique way, through transitions for example. Of course it will add an impression to the user.

An application that can provide transition effects when switching pages to clarify the context will certainly add an impression to the user.

An application or website whose language is not too rigid and sometimes has nuances of humor, will certainly add an impression to the user.
Conclusion

To make a product that is liked by the user, you must consider 4 factors:

1. Functionality
2. Reliable
3. Usable
4. Pleasurable

Return to the original question about “Is it better to prioritize the UI first or UX first?”.

The answer is if you want to create a product that will make life easier for the user and always consider the user in the design process, then whatever process you will take (whether it’s the first UI or UX first), I believe the results will be just as good.

The note is, whether the process you take is effective or not.

 

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